I feel like I've walked into a Mackinaw Island fudge shop when I come here. Best, creamiest ice cream I've ever had. Their homemade fudge is to die for, and their cupcakes beat any bakery in town!

M. Kelly


Our favorite ice cream shop. Beautiful decor, friendly people. My daughter loves coming here for a treat!



This is my favorite place around campus... The brownie sundae is amazing!!!!

D. Brianna


Had to write a review because we love it so much! We come here at least once a week for ice cream. The owners are super nice and take the time to say hi and talk to us. Ice cream is amazing and our 1 year old had her first taste here. We are so happy you are in East Lansing!

A. Manning


We've visited this store for treats, and most recently for our daughter's 7th birthday party. The staff are incredibly friendly and welcoming (and patient with large groups of little girls!), and truly want you to enjoy their products and your experience. Their homemade ice cream and fudge are unbeatable, prices more than reasonable, and the decor inside is beautiful. A great new business in East Lansing!

Karen Linton


Velvet is an amazing store that brings a Mackinac style atmosphere right to you in the heart of East Lansing. Velvet is ready to provide you with all of your sweet needs. Make sure to visit the location and see the sweets and decor that make this store so wonderful. You can even call to schedule an event or make a large purchase order!

Ryan Gaffney


This is one of my best finds! I have been here quite a few times..the decor is very nice..the owners could not be more friendly and helpful. I have given their truffles as gifts,and the ice cream is amazing, I love the "Velvet Claw" this is definitely a place you need to check out!

Chris Fulger


Love this place! The ice cream is amazing and the staff is super friendly. The fudge is also a yummy treat. Prices are very reasonable as well. The decor is beautiful...like an old fashioned ice cream parlor. Velvet is a great addition to downtown EL!!

Michele Holecek Ballein